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MacGuy

How the Pensacola Ice Flyers turned $5 into one million

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How the Pensacola Ice Flyers turned $5 into one million

By Bill Vilona - News Journal

Quote

In a pair of home games, four days apart, Ice Flyers owner Greg Harris witnessed the high and low of the business.

From a sellout crowd (8,049) and raucous atmosphere last Saturday at the Pensacola Bay Center, then a rescheduled game Wednesday night that was tough to sell. And it showed in the less than 2,000 in attendance.

"We knew it would be tough on a mid-week game, following that weekend," he said.

But in attracting 14,000-plus fans last weekend for games Friday and Saturday, the Ice Flyers already know the residual benefits.

A year ago, an economic impact study the Ice Flyers requested revealed the team's $5 ticket weekend equated into nearly $1 million.

This includes the parking, the concessions, the merchandise, the fans spending other money downtown, the employees needed and money they spent and it goes on from there.

Five dollars to a million.

Read more at: https://www.pnj.com/story/sports/2018/03/08/how-pensacola-ice-flyers-turned-5-into-one-million-bill-vilona/407731002/

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