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Storm nickname has definite possibilities

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Storm nickname has definite possibilities

By Don Doxsie - Quad-City Times


Maybe it was a good omen.

Throughout Wednesday evening, the Quad-Cities area was wracked with thunder, lightning, torrential downpours, tornado warnings and flash flood alerts.

At noon the next day, the owners of the area’s new professional hockey team announced the name of their team: It’s going to be the Quad-City Storm.

Could they have timed that any better?

Some of us are really glad they didn’t go with one of those new-wave nicknames that some minor league sports teams have used.

I cringe when I see names like the Utah Freezz (a World Indoor Soccer League franchise that is now defunct), the Orem Owlz (one of the Los Angeles Angels’ minor league affiliates), the Kentucky Xtreme (an indoor football team that also has mercifully gone away) and the Roanoke Rail Yard Dawgs (one of the Storm’s rival teams in the Southern Professional Hockey League).

Storm is short, simple, straight-forward. It's even spelled correctly. And it lends itself to all sorts of marketing possibilities.

The team already has unveiled plans to have a Tornado Alley Party Patio, a Storm Shelter Party Deck and a Thunder Terrace Party Deck in the TaxSlayer Center. There are three levels of ticket prices: Hurricane, Blizzard and Twister.

Read more at: https://qctimes.com/sports/columnists/doxsie/eye-openers-storm-nickname-has-definite-possibilities/article_8e0e8dae-1792-5703-a16e-d481a6634810.html

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