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MacGuy

Havoc Owner Keith Jeffries Credits Golden Rule for Team’s Success

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Havoc Owner Keith Jeffries Credits Golden Rule for Team’s Success
By Mike Easterling - Huntsville Business Journal

Quote

The man behind the hottest ticket in town last month entered professional minor league sports with no experience in the field and no grand plans on how to make his venture a success.

But Keith Jeffries, owner of the back-to-back and three-time Southern Professional Hockey League champion Huntsville Havoc, also didn’t jump in with eyes closed and without a guiding light.

He leaned on a principle that can be found in the name of his former business — Golden Rule Printing.

“It goes back to when I went into business early in life, when I was in my early 20s,’’ Jeffries said. “My dad told me the key has always been good customer service. The name we had was Golden Rule and it came from the idea of how to treat people, whether they were customers or employees, to try to treat people the way you’d want to be treated as a customer or employee.

“We try to do the same thing here. We’re not perfect, but we’re getting better. If I was a fan or season ticket holder — how would I want to be treated? Some things are out of our control, but we still do the best with what we have.’’

Read more at: https://huntsvillebusinessjournal.com/news/2019/06/05/havoc-owner-keith-jeffries-credits-golden-rule-for-teams-success/

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